GREAT TASTE OFFICER

DESIGNED WITH INTENTION. BUILT TO PERFORM.

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OFFICIALLY DISTRIBUTED IN THE US BY
THE CHIEF IDEA

PERFORMANCE WITHOUT THE UNIFORM.

CHIEF was created around a simple idea: performance wear does not have to look like performance wear. Designed to move naturally between training and everyday life.

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COLLECTIONS

RASH GUARDSSHOP NOW → SHORTSSHOP NOW → LIFESTYLESHOP NOW → ACCESSORIESSHOP NOW →
AVAILABLE IN THE USA

NEW TO CHIEF USA

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CHIEF. BRAZIL
CHIEF. BRAZIL
Original price was: $80.00.Current price is: $60.00.
MONO PINK
MONO PINK
Original price was: $80.00.Current price is: $60.00.
MONO BLUE
MONO BLUE
Original price was: $80.00.Current price is: $60.00.
FEATURED COLLECTION

LEGACY

REPRESENT YOUR NATION TO THE FULLEST.

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LEGACY

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CHIEF. BRAZIL
CHIEF. BRAZIL
Original price was: $80.00.Current price is: $60.00.
THE MATERIAL

CREAMAIR™

LIGHTER BY DESIGN.

Italian performance fabric selected for its balance of comfort, movement, luxury, and refined performance.

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BRAND LAUNCH

FROM SEOUL TO SOHO.

NEW YORK. JULY 2026.
READ THE STORY →

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CHIEF. BRAZIL
CHIEF. BRAZIL
Original price was: $80.00.Current price is: $60.00.
MONO PINK
MONO PINK
Original price was: $80.00.Current price is: $60.00.
MONO BLUE
MONO BLUE
Original price was: $80.00.Current price is: $60.00.

THE NEXT CHAPTER. STARTS HERE.

Seoul-born design. Italian performance fabric. A new chapter for CHIEF in America.

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